Amplify Your Marketing to Latinos
With Utah’s Only Bilingual Public Radio Station
A Unique Bridge for Brand Building
Align With Trusted Content
Avanza 88.3 is Utah’s first and only Bilingual Public Radio Station.
More than radio, it’s an on-air and online community resource with content curated for the growing market of Latino Utahns who yearn for local media that truly understands them.
Aligning with Avanza gives your brand a direct line to the fast-growing Latino Markets throughout Salt Lake City and Utah, helping you connect with:
Bicultural, bilingual consumers
Latino community leaders and decision-makers
Multigenerational households, including millennials and young parents
Engage Radio Fanatics
Public Radio Sponsors Get Results
Avanza marries the heavy radio and audio consumption habits of Latinos and the public media audience to deliver brands a passionate following.
78% of listeners consider public radio personally important
73% of public radio listeners prefer to buy products and services from public radio sponsors
67% of Latino listeners have a favorite station
47% of Latino listeners are more likely to purchase products and services advertised on their favorite stations
Grow Your Business With a Flourishing Population
Avanza sponsorship is an incredible opportunity to increase brand awareness and establish loyalty with Latino Utahns.
Nearly 1 in 7 people in Salt Lake County live life in English and Spanish
Utah’s Latino median age of 25.4 is 5 years younger than the state’s
Utah is ranked 13th among U.S. states with the largest Latino / Hispanic population per capita at 15%
Salt Lake and Weber counties have Utah’s highest Latino populations, with cities like Kearns and West Valley City leading in representation
Utah’s Latino population grew 38%, outpacing the national rate of 23%
Get in the Conversation
Sponsorship Opportunities
Promote your brand to people living life in Spanglish throughout Utah on-air and online. Sponsorship demonstrates your support of this one-of-a-kind station and aligns your brand with trusted, timely content.
PUBLIC AFFAIRS ROUNDTABLE
Our exclusive Spanglish show geared toward bilingual and bicultural Latino millennials
SEGMENTS
Two-minute, bilingual segments air around the clock
RADIO BILINGÜE
Línea Abierta: News, analysis, reports, interviews and roundtables in Spanish
Newscasts from Mexico’s Sistema de Educación
MUSIC
Cafecito: Latin indie, pop and modern folk
Arriba El Norte: Traditional and contemporary música norteña from Northern Mexico and South Texas
NEWSLETTERS
Increase your digital reach by engaging opted-in email subscribers
Explore Sponsorship Opportunities
Let us know a little about you and your goals, and we’ll reach out to you shortly.
We can’t wait to talk with you.